Catrice Simpson A&R Executive Catrice Simpson is a born and raised Washingtonian with and incredible love of music. Catrice has an impressive Marketing background that she has incorporated with her savvy business finance experience. The powerful combination enables her to be the key A&R executive of this new start up label, Nu-Phase Records.

Music has always been an integral part of Catrice's life. She brings a fresh vision, a vision of creativity and innovation to Nu-Phase Records. In addition to her executive position her duties included Hiring, Operations, Promotion, and Marketing.

Catrice also maintains excellent relationships with major radio stations and media buying groups. In her capacity as President of A&R, she is responsible for seeking out the best talent, nurturing their careers and ultimately making hit records for Nu-Phase Records. She has helped develop various artists, and has maintained a mentor relationship with other artists and bands as an A&R executive.

"An artist or band needs to have a vision. They need to have an idea of who they are, where they're going, and what they want, because that's what we're buying into," Simpson says. "We're buying into their whole package, who they are musically, intellectually, and visually."

Catrice states conclusively energy, chemistry, attitude, and good songs are the key requirements. "If someone has star quality, it sticks out like a sore thumb," Catrice says.